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Why Authoritative Content Is More Important Than SEO

Why Authoritative Content Is More Important Than SEO

Technology
It is a little-known secret that Google and other search engines are making a shift from traditional search engine optimization (SEO) to a focus on quality and authoritative content. While it is still important to optimize your meta data and remain on top of relevant keywords, it can no longer be denied that when it comes to generating organic search results, quality content with a strong focus on authority is now leading the pack. Content that is heavy in SEO is no longer the best method for bringing in the traffic you seek. It has always been said that content is the king of the Internet. With Google placing an increasingly heavy focus on powerful content, marketing professionals are finding that authority is oftentimes more important than search engine optimization....
5 Obvious-Yet-Underused Ways to Build Trust

5 Obvious-Yet-Underused Ways to Build Trust

Business, Technology
The basis of every relationship, whether personal or professional, is trust---nothing meaningful in this life can be achieved without it. The foundation of trust is open, bi-directional communication. Trust takes time, dedication and intention to build, sometimes only to be carlessly violated and lost in moments. While there are many ways trust can be destroyed, here are five time-tested ways to build trust. 1. Tell the truth with kindness. By definition lying is an ultimate breach of trust, yet virtually all of us do it. In fact, according to a University of Massachusetts study more than 60 percent of adults are unable to engage in a 10-minute conversation without lying in some way. Whether in business or personal relationships, honesty is the best policy; how...