What do your users and the people they know care about most when it comes to your product? Is pricing as big a concern as in the long-distance calling market or could, for example, access to premium features be more important? Figure this out and you will have a tool to drive viral growth.
2. Give sharing an emotional value
All good products have some form of emotional impact on users. Can you harness yours to drive growth? Or think about a new feature or user experience that could add an emotional incentive to sharing your service.
Too often products focus only on their functional objective and forget that sharing can enhance the user benefit. Think about how to make sharing part of your purpose. How does your product become the publisher for what your users do with it?
4. Align your product with a powerful idea.
Can you become a part of the community interested in the broader idea behind your product? Join organizations, support causes and invite speakers to give talks at your office. Above all, be genuine in your support—some things are more important than your viral growth.
5. Use social proof if your product has a perceived risk.
What are the potential barriers to people using your product? Will social proof from other users help overcome these? If so, breaking out the checkbook could be the fastest way to growth.